A Future Forged Together: 45 Years of Innovation by Abdul Latif Jameel Electronics and Toshiba

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Abdul Latif Jameel Electronics and Toshiba today celebrate 45 years of partnership with a special event at Hussein Jameel Hall, Jeddah, marking nearly half a century of collaboration that has shaped the homeappliance landscape across the Kingdom. Under the banner “45 Years forging the future between Abdul Latif Jameel Electronics and Toshiba,” the companies reaffirm their shared commitment to innovation, quality and customer-centric solutions for Saudi consumers.

For four and a half decades, Abdul Latif Jameel Electronics and Toshiba have worked closely to introduce cutting-edge appliances and trusted after-sales service to households in Saudi Arabia. Their enduring relationship has been built on mutual values: technological excellence, deep market insight and a relentless focus on meeting evolving consumer needs. The anniversary is both a celebration of a rich legacy and a launchpad for future growth and innovation.

Introducing the Ultra Fine – Bubble Pro: Precision Care, Powerful Clean

Toshiba’s new Ultra Fine — Bubble Pro Tour washing machine redefines home laundry with smart, fabric-friendly technologies designed for convenience and superior results. Its Sensedosesystem enables one fill for multiple washes with automatic, precise detergent dispensing that prevents spills, avoids over-pouring and reduces residue ideal for sensitive skin. The AROMA+ function delivers up to 200% extra fragrance for longer-lasting freshness. Combined with advanced wash algorithms, the Ultra Fine- Bubble Pro effectively removes tough stains including food, grease, inorganic and organic stains to keep garments cleaner and fresher.

Introducing Toshiba’s Purpose-Built Refrigeration: Quiet Power, Maximum Freshness

Toshiba’s new refrigerator range featuring side-by-side and four-door models, brings market-leading capacity and performance to Saudi homes. Powered by Origin Inverter technology, these refrigerators deliver quieter operation, energy savings and fast cooling. Pair Turbo purification offers industry-leading hygiene with up to 99.99% purification efficiency, ensuring safer food storage. Available in the largest capacities on the market at 632 liters and 678 liters, these models meet the needs of large households and families seeking generous, reliable storage.

Hisham Hamza, The CEO of Abdul Latif Jameel Electronics, commented: “For 45 years our partnership with Toshiba has been built on shared values of quality, innovation and customer focus. Today we celebrate not only our history but our future bringing world-class products and meaningful advances in home living to Saudi consumers.”

Scott Fu, Regional President of Toshiba, said: “Our 45year partnership with Abdul Latif Jameel Electronics reflects a shared commitment to innovation, reliability and improving everyday life for families across Saudi Arabia. This partnership is not just our history — it is our commitment to shaping the future of home appliances in the Kingdom

Consumers and fans of both brands are encouraged to visit the Abdul Latif Jameel Electronics and Toshiba websites to explore full product specifications, availability and where to experience the new range across Saudi Arabia.